Clam Chowder Has Never Been Easier.

Business Progresso Disrupts Beverage Market With GoChowder™

By Mal C. Drowech

Clam Chowder Has Never Been Easier.

CHOWDERVILLE, MA—Following the torrid growth of the canned beverage market, Progresso CEO Clammy Sosa has announced a stunning new product: Progresso GoChowder™.

"The modern consumer is always on the go," said Clammy at a recent press conference. "We live in an era of handsfree devices, convenient packaging and, above all else, hot juicy shellfish."

The new line of sippable, canned chowders is starting with traditional New England Clam Chowder, but CTO Susanne Van Der Dein shared plans for a Manhattan Clam Chowder and even a vegetarian Corn Chowder.